A counter set for one before the meal: serving block, chopstick rest, rolled towel.

Etiquette

At the counter, manners are not politeness — they are the act of receiving the chef's work as intended. How you eat, when you eat, and what you leave undisturbed all carry meaning.

The Fundamentals

Rules no one writes down


The etiquette of a sushi counter is not a checklist of prohibitions. It is a set of inherited habits designed to keep one thing intact: the integrity of each piece as the chef made it. Every custom — hands over chopsticks, eating immediately, the small cup of あがり that closes the meal — exists to serve that single goal.

You will not be lectured if you reach for your chopsticks. You will not be reprimanded for dipping. But you will notice — once you understand the why — that your own enjoyment deepens when you follow the unwritten shape of the counter. This section is that shape, documented.

Read the full guide
The single most important rule

Eat the piece the moment it is placed in front of you. Everything else is secondary. The chef has calibrated the temperature of the rice, the resting time of the fish, and the balance of neta to shari for precisely this moment. That window closes in seconds.

Before you sit

Declare your dietary restrictions at the time of booking — not when you arrive. Perfume and strong cologne are considered bad form in a small, scent-sensitive room. And silence your phone before you cross the threshold.

The Stories

From the etiquette archive

All stories
The Principles

The unwritten rules

Six habits that define a considered guest — the kind the chef hopes to see return.

01
Eat at once

A piece placed before you is ready now. The shari is at body temperature. The texture is as the chef designed it. In ten seconds it is already less than it was. Eat immediately, without exception.

02
Hands are traditional

At Edomae counters, fingers are customary — clean, direct, and less likely to break a loosely formed piece. Chopsticks are perfectly acceptable. Hovering between the two is the only wrong answer.

03
Trust the nikiri

The soy glaze is the chef's seasoning, applied by hand to each piece at the exact moment it is pressed. Do not add more soy. Do not dip. If a dish has no nikiri, you will be given a small receptacle — but watch how you use it.

04
Gari between, not during

Pickled ginger resets the palate. Take a small piece between courses. Never combine it with a nigiri in the same bite — that combination masks precisely what the chef wants you to taste.

05
Keep the room

A counter of eight seats is a shared space with shared acoustics. Speak at a register that stays at your place. Photographs are tolerated; the shutter sound at every piece is not. Be present, not performative.

06
Declare at booking

Allergies, strong dislikes, shellfish restrictions — all of these belong in your reservation note, not whispered across the counter when the tray arrives. The menu was designed around this seat's requirements before you arrived.

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